Superficial

OVERVIEW

Superficial is an exhibition identity and environmental typography system developed for CCA’s Spring 2025 Senior Show, exploring what it means to design within a culture obsessed with surfaces.

UI minimalistic widgets
An image of a smartphone on top of an eletronic surface

YEAR

2025

ROLE

Graphic Designer

SCOPE

Project Management
Exhibition Production
Environmental Design

COLLABORATORS

Lucie Tran
Andrea Manrique
Julie Du
With guidance from E Roon Kang

AWARDS

Young Ones 2026 Merit:
Branding Systems / Identities (ADC)
Environmental Design / Installation (TDC)

About the project

Translated into physical space, this project uses large-scale, distributed typography and modular components embedded throughout the exhibition environment. Type appears across walls, floors, and temporary structures, emphasizing fragmentation, repetition, and impermanence as visitors move through the space.

Rather than functioning as a static title wall, Superficial operates as an installation that evolves through interaction. Disposable materials, partial visibility, and repeated typographic elements mirror how contemporary visual culture circulates information: quickly, endlessly, and without permanence. By treating the surface as both material and structure, the installation reveals how typography actively shapes spatial experience, guiding movement, framing perception, and constructing meaning within the built environment.

image of a smartphone leaning on top of a record player
UI minimalistic widgets

Superficial

OVERVIEW

Superficial is an exhibition identity and environmental typography system developed for CCA’s Spring 2025 Senior Show, exploring what it means to design within a culture obsessed with surfaces.

UI minimalistic widgets
An image of a smartphone on top of an eletronic surface

YEAR

2025

ROLE

Graphic Designer

SCOPE

Project Management
Exhibition Production
Environmental Design

COLLABORATORS

Lucie Tran
Andrea Manrique
Julie Du
With guidance from E Roon Kang

AWARDS

Young Ones 2026 Merit:
Branding Systems / Identities (ADC)
Environmental Design / Installation (TDC)

About the project

Translated into physical space, this project uses large-scale, distributed typography and modular components embedded throughout the exhibition environment. Type appears across walls, floors, and temporary structures, emphasizing fragmentation, repetition, and impermanence as visitors move through the space.

Rather than functioning as a static title wall, Superficial operates as an installation that evolves through interaction. Disposable materials, partial visibility, and repeated typographic elements mirror how contemporary visual culture circulates information: quickly, endlessly, and without permanence. By treating the surface as both material and structure, the installation reveals how typography actively shapes spatial experience, guiding movement, framing perception, and constructing meaning within the built environment.

image of a smartphone leaning on top of a record player
UI minimalistic widgets

Superficial

OVERVIEW

Superficial is an exhibition identity and environmental typography system developed for CCA’s Spring 2025 Senior Show, exploring what it means to design within a culture obsessed with surfaces.

UI minimalistic widgets
An image of a smartphone on top of an eletronic surface

YEAR

2025

ROLE

Graphic Designer

SCOPE

Project Management
Exhibition Production
Environmental Design

COLLABORATORS

Lucie Tran
Andrea Manrique
Julie Du
With guidance from E Roon Kang

AWARDS

Young Ones 2026 Merit:
Branding Systems / Identities (ADC)
Environmental Design / Installation (TDC)

About the project

Translated into physical space, this project uses large-scale, distributed typography and modular components embedded throughout the exhibition environment. Type appears across walls, floors, and temporary structures, emphasizing fragmentation, repetition, and impermanence as visitors move through the space.

Rather than functioning as a static title wall, Superficial operates as an installation that evolves through interaction. Disposable materials, partial visibility, and repeated typographic elements mirror how contemporary visual culture circulates information: quickly, endlessly, and without permanence. By treating the surface as both material and structure, the installation reveals how typography actively shapes spatial experience, guiding movement, framing perception, and constructing meaning within the built environment.

image of a smartphone leaning on top of a record player
UI minimalistic widgets